Only OLAY Pop-Up Event

Developed organic social assets to advertise OLAY's two-day experiential pop-up event in Bryant Park, NYC. Designed a nostalgic, black-and-white New York collage-style Instagram post to drive awareness and educate consumers on the science-backed skincare activation. Additionally, created a promotional flyer adapted across Instagram stories and grid posts to share real-time updates and event details. The campaign successfully generated exceptionally high engagement and share rates.